The GANT Rugger Collection has been around for a couple of seasons now and is getting better both in breadth and design. For S/S10 the Rugger line is going for the idea of an "NYC hipster escaping town with his friends." More "Weekend in the Hamptons" than "Weekend in Vegas" (a good thing in my opinion), the highlights to me are the cut-just-right chino shorts with their length landing at mid-thigh and this fantastic Anorak (in red or navy) that takes its cues from an M-65 jacket, but with a more tailored fit and appropriately nautical feel. And while I'm a navy blue fanatic, I really like it in the red version.
But if GANT's retro line of clothing weren't enough for the NYC Hipster, the Rugger team went 1 step further to complete the New Yorker's look and gave him something to tool around on- this bike, designed by GANT from scratch.
"We're certainly not the first fashion company to do bikes, but when we got the chance to develop one from scratch instead of the usual collaboration with an already existing bike brand, it felt like the right thing to do. The inspiration is in line with GANT Rugger's retro detailing. We looked a lot at early 1900s lightweight racers and mixed it up with thick cruise tires to ensure a smooth ride', says Christopher Bastin, designer at GANT AB.
More pictures and details after the jump.